Why ‘mukbang’ when you can ‘Pinggang Pinoy’? DOH is pushing for a cool new health trend!

“Pinggang Pinoy” is the Department of Health’s delicious answer to the “mukbang” craze.

Have you ever binge-watched “mukbang” videos and thought, “There must be a healthier way to enjoy my meals?” Well, the Department of Health (DOH) has just the thing for you: “Pinggang Pinoy!”

“Mukbang,” the trend from South Korea where vloggers devour enormous amounts of food on camera, has been a hit online. But the DOH is pushing for a healthier alternative with a Filipino twist.

“Instead of #Mukbang, let’s talk about “Pinggan” – #PinggangPinoy. It can actually be a Filipino version using Pinggang Pinoy, and they will still be able to talk with their audience. Maybe that’s the way forward,” said DOH spokesperson Dr. Albert Domingo on X.

Aside from promoting a local practice, Dr. Domingo said “Pinggang Pinoy,” which means the Filipino plate, will encourage healthy eating, noting that “mukbang” endorses unhealthy eating habits.

“It’s a bad practice because people make content by overeating. Overeating is not healthy. It will lead to obesity, and obesity will lead to hypertension, heart conditions, non-communicable diseases, and even heart attacks,” said Doc Albert.

“Pinggang Pinoy” is a balanced food plate model showing the right food group proportions for each meal to meet your body’s energy and nutrient needs. It’s divided into Go, Grow, and Glow foods.