This girl is on fire! Pia Wurtzbach-Jauncey tops celeb influencers for Cannes appearance

Former Miss Universe Pia Wurtzbach led celebrities with the highest media impact value at the Cannes Film Festival.

Pia Wurtzbach topped the list of celebrities with the highest media impact value (MIV) at the 2024 Cannes Film Festival in May. The Miss Universe 2015 winner earned $8.1 million (about P474,951,600) in MIV, based on data from analytics company Launchmetrics.

Wurtzbach also led as the top celebrity voice for a beauty brand sponsoring the festival, generating $2.1 million MIV from 10 Instagram posts.

In February, Wurtzbach ranked second in media value at the 2024 Milan Fashion Week with $5.4 million in MIV, alongside fellow Filipino actress Heart Evangelista, who earned $3.6 million. Both made it to the Top 30 influencers list at the event, according to influencer marketing platform Lefty.

Last April, Wurtzbach was also given the Global Fashion Influencer of the Year award in Dubai.