Pinoy creative agency MullenLowe Treyna bags silver in New York Festival Advertising Award for QC’s ‘Right to Care’ campaign

MullenLowe Treyna’s campaign for equality in QC just got a silver trophy from the NYF Advertising Awards.

Quezon City’s “Right to Care” campaign, conceptualized by MullenLowe Treyna, recently snagged the Silver for Human Rights – Purpose category of the New York Festivals.

This campaign was the only one from the Philippines to bring home a metal from the prestigious advertising tilt this year.

The Quezon City government launched the Right to Care card last year, empowering LGBTQ+ couples to make medical decisions for their partners—a major win for LGBTQ+ rights.

“It has been a while since MullenLowe Treyna got a nod from the NYF Advertising Awards. This is quite special for us. I’d like to thank the jury for recognizing the brave work of our client and agency, not only for Quezon City, but for the Philippines. The fight for equality continues,” MullenLowe Treyna Executive Director Roman Carlo Olivarez said in a post.