The Philippines’ tourism campaign is getting major love, this time from Japan.
The “Love the Philippines” campaign scored the Jury’s Special Award at Tourism EXPO Japan 2024 on September 26, giving props to the country’s impressive efforts in showcasing its cultural richness, beautiful landscapes, and dedication to sustainable tourism through partnerships.
“Through the Love the Philippines campaign, we continue to highlight our rich history, stunning landscapes and the warmth of our people, resonating with travelers globally,” said Tourism Secretary Christina Frasco in a Philippine News Agency report.
Tourism EXPO Japan 2024, one of the biggest international travel events, brought together participants from 80 countries.
This isn’t the only recognition the campaign has earned. Just recently, it was crowned Asia’s Leading Tourism Campaign 2024 at the World Travel Awards and got a nomination for Best Marketing Campaign at Asia’s Best of the Best Awards.
