Jollibee, DENR collab to restore mangrove forests

Jollibee and DENR recently signed a memorandum of understanding for the reforestation of mangrove areas in the country.

Fast-food chain giant Jollibee is taking recovery into its own hands with a human touch. Jollibee volunteer employees are gearing up to restore damaged mangrove areas, showing their commitment to environmental conservation.

Jollibee has teamed up with the Department of Environment and Natural Resources (DENR), through a memorandum of understanding, to undertake reforestation initiatives as it recognizes the crucial role of mangroves in protecting coastal communities from storms, rising sea levels, and erosion.

“The partnership will strengthen collaborations for a decarbonized and regenerative future, promote science-based risk assessment, sustain climate-smart leadership and governance, and scale up community initiatives on mangrove protection and management,” Environment Secretary Maria Antonia Yulo Loyzaga said in a news release.

Loyzaga also emphasized that the agreement aims at empowering communities by equipping residents with the knowledge and skills to sustain these activities long-term. JFC President and CEO Ernesto Tanmantiong said that the project is aligned with the company’s sustainability agenda, Joy for Tomorrow.