‘I don’t allow them na mag-yabang’: Ramon S. Ang, 4th richest man in PH, drops truth bombs on success, parenting, and keeping it real in a world of bling-bling

San Miguel Corporation President Ramon S. Ang gives the lowdown on why material wealth isn’t the endgame and why it’s important to raise grounded kids.

When San Miguel Corporation billionaire Ramon S. Ang sat down for interview on “Tune in Kay Tunying,” he didn’t just talk the talk, he dropped wisdom that’d make Jessi J proud—“It’s not about the money, money, money.”

The English singer’s catchy tune “Price Tag” was basically the soundtrack to this billionaire’s candid chat with broadcaster Anthony “Ka Tunying” Taberna. This vlog streamed on September 14 was all about keeping it real.

Ang, who’s the 4th richest man in the Philippines according to Forbes, had a simple message: there’s more to life than just chasing riches. Instead, he put the spotlight on meaningful experiences and building real relationships with others.

For him, flaunting designer threads and luxury accessories is far from the heart of the matter.

“Tingnan mo ‘yung ibang tao diyan, nakatira na sa kung saan, naka-signature na damit, naka-signature na bag, may aso pang maliit,” Ang remarked.

In his world, the measure of success isn’t solely material wealth. Even though he’s amassed some serious fortune—Forbes estimates his net worth at a whopping $3.4 billion—he’s not about raising entitled kids. He’s all about keeping it real.

“Tinutukoy ko ‘to especially sa mga anak ko, I do not allow them na magyabang ng kung anu-ano,” he firmly stated.

Ang’s life philosophy revolves around simplicity, and he’s got his parenting game on point. He encourages his children to find meaning in a humble life, and he leads by example.

For instance, his youngest child got the opportunity to work at an SMC plant in Pangasinan, where he’d dine with employees and experience their daily lives.

“Sabi ko, ‘Diyan ka magtatrabaho araw-araw, diyan ka matutulog, kasama mo kakain ng lunch at dinner ‘yung lahat ng empleyado… Kung ano ang kinakain at ginagawa nila, suot nila, pareho lang kayo,” he spilled the beans.

Even his eldest son got some real-life lessons during his elementary school days when he would be sent to help out at a friend’s auto repair shop.

Ang’s key takeaway? Raise your kids with humility instead of big egos, and they won’t be picking fights with street security guards anytime soon.

And here’s a fun tidbit: “Lahat ng mga anak ko, ang tawag sa katulong ay ‘ate’, ang tawag sa mga kasama namin sa bahay–driver, mekaniko, ‘kuya.’ That’s how I brought them up,” he added.

After Taberna’s interview, it’s safe to say Ang became an even bigger legend—not just a known philanthropist but a simple dude and a cool dad.

One netizen summed it up perfectly: “Very inspiring message. A very humble person even he is one of the richest persons in the Philippines.”