Amid the buzz created by a viral ad from a food brand seeking out service crew members with beauty queen credentials, Lola Nena’s has chosen a different path—one that’s steeped in the kind of tender loving care only a real grandma can provide.
The approach revolves around promoting inclusivity and their job opening announcement was crafted beautifully to reflect this sentiment.
The job ad from this Filipino café and bakery is infused with warmth and affection that you’d find in their freshly baked cheese doughnuts. As they swing their doors wide open to welcome new additions to their expanding family, they’re not just offering a job but inviting individuals to join their closely-knit community.
“We’re not looking for beauty queens or math geniuses; we’re looking for hearts that align with our mission to impart happiness and create meaningful experiences,” said Lola Nena’s.
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In a world that often focuses on superficial qualities, Lola Nena’s is also all about looking deeper, seeking genuine connections that come from shared values, especially their love for food.
It also believes that age doesn’t define a person, and passion for food and for people triumphs over formal education.
“Math skills? We’ll teach you what you need to know. Gender? All are welcome,” it said.
And when it comes to appearances, no need to be a beauty queen to qualify. It’s the warmth and authenticity that truly shine, along with an understanding of the language of respect and kindness.
Lola Nena’s has been a beloved fixture in the lives of Filipinos since 2012, serving up delightful specialties like pichi-pichi, siopao tostado, and their signature classic and cheese doughnuts.
The name, Lola Nena’s, is a nod to Nena Del Rosario Teotico, the great-grandmother of the local brand’s co-owner Steffi Santana. The name choice reflects the desire to evoke the feeling of visiting a beloved lola’s house, a place of comfort and connection.
The very first Lola Nena’s kiosk was opened in Tandang Sora, Quezon City, mostly selling mouthwatering pichi-pichi.
