Celebrate the first-ever National Hopia Day—And it’s not what you think!

The Philippines is holding its first-ever National Hopia Day to celebrate this classic Pinoy pastry, and one lucky Filipino will be crowned as The Ultimate Hopia Superfan, taking home a yearlong supply of hopia from OG Chinese deli chain Eng Bee Tin!

For today’s generation, the word “hopia” might be known as someone’s hope turning into a big nope. But this month, it’s reclaiming its real meaning as Filipinos’ beloved pastry as the country gears up to celebrate the first-ever National Hopia Day!

In an Instagram post, OG Chinese deli chain Eng Bee Tin announced the festivities, which will be held from July 19 to 21 at the SM Mall of Asia Music Hall in Pasay City.

“Ngayong National Hopia Day, ituloy natin ang sarap ng ating tradisyon, ang saya sa paggawa ng di-malilimutang memories kasama ang barkada at pamilya na lalong mas sumasaya pag kasama ang classic na Hopia na laging nagdadala ng good vibes at bonding moments!” it added.


“We invite you to create new memories at the #NationalHopiaDay as we bring you big surprises, big promos and lots of big exciting activities just for you!” it said.

One of the event’s highlights is the announcement of “The Ultimate Hopia Superfan”.

“We’re picking 8 Hopia Superfans! Tag your friends who you think deserve to be called the Ultimate Hopia Superfan!” said Eng Bee Tin.

To enter the contest, participants must follow Eng Bee Tin on its social media accounts, and like and share their posts. They also need to prove in the comments why they deserve the title “The Ultimate Hopia Superfan” with the hashtags #HopiaSuperfan and #NationalHopiaDay.

The deadline for entries is on July 7, and the winners will be announced on July 8. The Ultimate Hopia Superfan will score a yearlong supply of Eng Bee Tin hopia and be awarded on stage during the first-ever National Hopia Day.